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Want to dazzle your Marketing VP?

| Posted by on October 1st, 2009 at 03:38 pm

Sign your personal site up for a Woopra account and when it's up and running show your marketing big-wig the capabilities live and watch his or her face light up.

For those of you that work somewhere that relies on the interweb for its sales or primary source of income there are few things more important than analytics. The ability to measure your marketing efforts is unparallel in today's economy and a lot easier than you think.

If you are not tracking analytics or measuring the impact of your campaigns the first thing you need to do is read this article. Then you need to learn everything you can about analytics, then come back to this once you are sufficiently frothing at the mouth for the power of analytics.

Have you ever launched a campaign and were so eager to see the results that you lost sleep that night waiting for the results to start coming in the next day? Have you ever wanted to be able to make changes to your campaigns on the fly and see if they make an impact in real time?

Well, with Woopra, these are now a reality. In plain English Woopra is awesome because it takes the power of analytics and makes them real-time. You can literally watch what people are doing on your site, where they are going, what they are clicking on and where they came from, what OS and browser they are using, their screen resolution and many, many more things all as it's happening. It is truly an amazing tool for any marketer, or anyone with a website for that matter, because it's pretty fun to watch as well.

I highly recommend that you sign-up for an account and test it out for yourself. If you work in a marketing department, show it to your boss as soon as possible then sit back and bask in the warm glow of all the praise that will come your way.

What is Woopra?
Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. And it’s free!

Woopra delivers the richest library of visitor statistics in the industry, and does it within an unmatched user interface designed to be aesthetically pleasing as well as highly intuitive. But Woopra is more than simply statistics.

Our client application is built as a framework for expansion, complete with an open API, plugin capability, and a wide range of additional feature / functionality currently being readied for deployment.

I have been using woopra for about a year now since @ccalilewis mentioned it in her geek brief show and I instantly fell in love with it. Some of Woopra's features include:

Live Tracking and Web Statistics

Woopra’s revolutionary server architecture, combined with its intuitively designed client software, enables seamless tracking of visitors. Webmasters can track over 40 different statistical events and analytics. Never before has so much information been instantaneously available to Webmasters.

Most analytical and site statistics are updated once a day at the least, or several times during the day. With Woopra, you get live track of visitors coming and going and moving through your site. You get the stats now.

Rich User Interface

Woopra’s interface was designed to display information clearly and efficiently, without upsetting the balance between design and function. Links to data and various pageviews are easily recognized and accessed. As the program runs on your computer, there is no delays in the response time as comes with web-based programs.

Woopra’s interface is designed to be flexible, with plans for future development of various color schemes and themes. The information is at your finger tips to access a wealth of statistics and data about your site and visitors.

Real-Time Analytics

Woopra redefines Web Analytics by enabling instantaneous information transfer combined with the ability to immediately act on each action. Woopra changes website management discussions from “how should we change things in the future” to “what should we do right now?

Webmasters can respond faster to sudden influxes in traffic and help monitor trends in search and traffic patterns. Woopra helps web owners generate content based upon customer needs and trends now, not after the fact.

Manage Multiple Blogs and Websites

Woopra creates a one-stop service for monitoring all your blogs and websites. Through the quick site tabs at the top of the Woopra panel, you have one-click access to your registered blogs.

Deep Analytic and Search Capabilities

Woopra breaks the Web statistics mold by allowing lightning quick search functionality along any data point in the system. What information do you need to help you manage and develop your site? Specific user names, IP addresses, geographic locations, user browsing data, visitor history, visitor paths, arrival and departure points – what do you want to know?

The data is searchable. Using the Search panel, you can reach into the data to find specific information about your site’s visitors, learning more about your site’s demographics and loyal readers. Woopra simply digs deeper.


Woopra enables websites with both “proactive” and “reactive” chat functionality. Webmasters can remotely initiate sessions with visitors, or embed “Click-to-Chat” buttons within a site to accept inbound requests. This breaks the virtual wall between visitor and webmaster. Customer service sites could offer personal service directly through the Woopra interface, with no installation of software by the visitor. Woopra breaks down the barriers of the static web.

We would love your feedback on your experience with Woopra or other analytics programs that you use.


3 responses to "Want to dazzle your Marketing VP?"

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