The Myriad Blog

Category: Resources

01
Oct
2009

Want to dazzle your Marketing VP?

| Posted by on October 1st, 2009 at 03:38 pm

Sign your personal site up for a Woopra account and when it's up and running show your marketing big-wig the capabilities live and watch his or her face light up.

For those of you that work somewhere that relies on the interweb for its sales or primary source of income there are few things more important than analytics. The ability to measure your marketing efforts is unparallel in today's economy and a lot easier than you think.

If you are not tracking analytics or measuring the impact of your campaigns the first thing you need to do is read this article. Then you need to learn everything you can about analytics, then come back to this once you are sufficiently frothing at the mouth for the power of analytics.

Have you ever launched a campaign and were so eager to see the results that you lost sleep that night waiting for the results to start coming in the next day? Have you ever wanted to be able to make changes to your campaigns on the fly and see if they make an impact in real time?

Well, with Woopra, these are now a reality. In plain English Woopra is awesome because it takes the power of analytics and makes them real-time. You can literally watch what people are doing on your site, where they are going, what they are clicking on and where they came from, what OS and browser they are using, their screen resolution and many, many more things all as it's happening. It is truly an amazing tool for any marketer, or anyone with a website for that matter, because it's pretty fun to watch as well.

I highly recommend that you sign-up for an account and test it out for yourself. If you work in a marketing department, show it to your boss as soon as possible then sit back and bask in the warm glow of all the praise that will come your way.

What is Woopra?
Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. And it’s free!

Woopra delivers the richest library of visitor statistics in the industry, and does it within an unmatched user interface designed to be aesthetically pleasing as well as highly intuitive. But Woopra is more than simply statistics.

Our client application is built as a framework for expansion, complete with an open API, plugin capability, and a wide range of additional feature / functionality currently being readied for deployment.

I have been using woopra for about a year now since @ccalilewis mentioned it in her geek brief show and I instantly fell in love with it. Some of Woopra's features include:

Live Tracking and Web Statistics

Woopra’s revolutionary server architecture, combined with its intuitively designed client software, enables seamless tracking of visitors. Webmasters can track over 40 different statistical events and analytics. Never before has so much information been instantaneously available to Webmasters.

Most analytical and site statistics are updated once a day at the least, or several times during the day. With Woopra, you get live track of visitors coming and going and moving through your site. You get the stats now.

Rich User Interface

Woopra’s interface was designed to display information clearly and efficiently, without upsetting the balance between design and function. Links to data and various pageviews are easily recognized and accessed. As the program runs on your computer, there is no delays in the response time as comes with web-based programs.

Woopra’s interface is designed to be flexible, with plans for future development of various color schemes and themes. The information is at your finger tips to access a wealth of statistics and data about your site and visitors.

Real-Time Analytics

Woopra redefines Web Analytics by enabling instantaneous information transfer combined with the ability to immediately act on each action. Woopra changes website management discussions from “how should we change things in the future” to “what should we do right now?

Webmasters can respond faster to sudden influxes in traffic and help monitor trends in search and traffic patterns. Woopra helps web owners generate content based upon customer needs and trends now, not after the fact.

Manage Multiple Blogs and Websites

Woopra creates a one-stop service for monitoring all your blogs and websites. Through the quick site tabs at the top of the Woopra panel, you have one-click access to your registered blogs.

Deep Analytic and Search Capabilities

Woopra breaks the Web statistics mold by allowing lightning quick search functionality along any data point in the system. What information do you need to help you manage and develop your site? Specific user names, IP addresses, geographic locations, user browsing data, visitor history, visitor paths, arrival and departure points – what do you want to know?

The data is searchable. Using the Search panel, you can reach into the data to find specific information about your site’s visitors, learning more about your site’s demographics and loyal readers. Woopra simply digs deeper.

Click-to-Chat

Woopra enables websites with both “proactive” and “reactive” chat functionality. Webmasters can remotely initiate sessions with visitors, or embed “Click-to-Chat” buttons within a site to accept inbound requests. This breaks the virtual wall between visitor and webmaster. Customer service sites could offer personal service directly through the Woopra interface, with no installation of software by the visitor. Woopra breaks down the barriers of the static web.

We would love your feedback on your experience with Woopra or other analytics programs that you use.

16
Mar
2009

Converting Measurements to Feet Using Google

| Posted by Nate Allen on March 16th, 2009 at 03:29 pm

Need to convert a centimeter (cm) or millimeter (mm) to feet (ft) or inches(in)? Thanks to Google this is an easy task. Enter the measurement you want to convert (i.e. 2610mm) in the Google search bar followed by what you want it to convert it to (i.e. ft, in, etc.) and hit "Search".

Google Measurement Search

19
Feb
2009

YouSendIt - A Better Way to Email Large Files

| Posted by Peter Schultheiss on February 19th, 2009 at 03:59 pm

It's safe to say that email has become most people's default mode of communication these days. It's easy to use and usually faster then dialing a phone number. Unfortunately, email still falls short when it comes to sharing media.

The other day I received a series of photos from a client that totalled over 8MB. It took over 2 minutes to download the photos to my inbox and the network performance at the office was noticably slower during that time period.

For this reason, I recommend services like YouSendIt which let users send large files through their website. It's easy to use, just type in the recipient's email address (or multiple addresses) and upload your file. That's all there is too it, and nobody's email server has to suffer.

What's even better, YouSendIt offers a free Outlook plugin which makes it convenient to send large email attachments right from Outlook.

Other file sending services worth mentioning are Drop.io, GigaSize.com and SendSpace.com. I'm just partial to YouSendIt because of the handy Outlook plugin.

16
Jan
2009

Google's Free 411 Service

| Posted by Peter Schultheiss on January 16th, 2009 at 01:56 pm

In typical Google fashion, they released another kick-ass service without any marketing or promotion. This time, it's a free 411 service called GOOG 411. It's a beautiful thing for cell phone users who are accustomed to paying upwards of $2 through their carrier. This service has actually been around for over a year, but very few people have heard of it, so I thought I'd help spread the word.

Here's how it works:

  1. Dial 1-800-GOOG-411
  2. State the Location and Business Type
  3. Connect to the Business for Free

You don't have the luxury of speaking to a real person, but the program is very accurate and easily recommended.

For more information and a video, visit the official page:
http://www.google.com/goog411/

31
Dec
2008

How to Email a Text Message

| Posted by Nate Allen on December 31st, 2008 at 12:13 pm

If you prefer typing over texting, here is a quick key to send an SMS message through the Internet vs. your phone.

3 Easy Steps:

  1. Find out which carrier the recipient uses.
  2. Compose an e-mail with your intended text message in the body.
  3. Send the e-mail to the e-mail-to-SMS gateway for their carrier listed below.
Alltel [10-digit phone number]@message.alltel.com
AT&T [10-digit phone number]@txt.att.net or [10-digit phone number]@mms.att.net (MMS) or [10-digit phone number]@cingularme.com
AT&T Enterprise Paging [10-digit phone number]@page.att.net
Boost Mobile [10-digit phone number]@myboostmobile.com
Cingular (Postpaid) [10-digit phone number]@cingularme.com
Cellular One (Dobson) [10-digit phone number]@mobile.celloneusa.com
Cricket [10-digit phone number]@sms.mycricket.com (SMS)
Nextel (US) [10-digit phone number]@messaging.nextel.com
Qwest [10-digit phone number]@qwestmp.com
Sprint / Nextel [10-digit phone number]@messaging.sprintpcs.com ([10-digit phone number]@pm.sprint.com for MMS)
Sprint PCS [10-digit phone number]@messaging.sprintpcs.com or [10-digit phone number]@pm.sprint.com (MMS)
T-Mobile [10-digit phone number]@tmomail.net (SMS and MMS)
US Cellular [10-digit phone number]email.uscc.net (SMS) or [10-digit phone number]@mms.uscc.net (MMS)
Verizon [10-digit phone number]@vtext.com ([10-digit phone number]@vzwpix.com for MMS) (limit TXT messages to 150 characters)
Virgin Mobile USA [10-digit phone number]@vmobl.com

Source: wikihow.com

10
Nov
2008

Free FTP Solutions

| Posted by Peter Schultheiss on November 10th, 2008 at 11:19 am

I have been using an FTP client almost daily since I started working as a web developer in 2001. For me, it's absolutely essential to my job function and something that I couldn't imagine living without.

At Myriad Interactive, we use CuteFTP Professional for file transfers and remote text editing. Its interface is very intuitive and the lockstep folder navigation (which keeps local and remote folders syncronized) is a must for developers. The built-in text editor is also outstanding. HTML files are color-coded and you can perform find-and-replace operations across multiple open files. The only downside to CuteFTP Professional is the $59.99 (per user) price tag.

While my endorsement obviously goes to CuteFTP Professional, not everybody needs a fully featured FTP client, they just need a way to upload large files or to make a backup of their website. If you fall into this group of users, the following programs should do the trick...and they're free.

CoffeeCup Free FTP
http://www.coffeecup.com/free-ftp/

FileZilla
http://filezilla-project.org/

10
Nov
2008

What is Twitter?

| Posted by Peter Schultheiss on November 10th, 2008 at 08:55 am

While still relatively new, Twitter seems to be the new thing these days with a very loyal following. For those of you who haven't heard of Twitter yet, it's quite simply a series of short status messages (or "tweets") posted by users. Tweets are limited to 140 characters and help people follow the lives of their friends and family members. Here's a sample tweet:

What are you doing right now?
Writing a blog entry about Twitter.

Now anybody who follows my Twitter account will know what I'm doing at this very moment. Pretty simple right? That's the genius behind Twitter...it's extremely easy to create an account and updates can be sent and received both online and via mobile devices. It's a highly effective communications tool and just one more marketing channel for web savvy businesses. It's estimated that (at the time of this post) over 10 million poeple are using Twitter, so it's safe to assume that many of your customers are on there too.

So, will Twitter will replace blogging? No way, blogging is still the best outlet for talented writers and reviewers who have something meaningful to contribute to world (or their niche audience). Twitter can be thought of as a micro blog that keeps people in touch. For businesses, it's a great way to generate buzz and to provide product or service information to your loyal customers.

21
Oct
2008

Clipboard Access in Internet Explorer 7

| Posted by Peter Schultheiss on October 21st, 2008 at 12:38 pm

Many people copy and paste text into their content management systems. I know I do. Thanks to security features in IE7, I receive the following prompt every time I paste content into editors like FCKeditor or TinyMCE:

"Do you want to allow this webpage to access your Clipboard?"

Luckily, this security feature can be disabled. Here's how:

  1. Go to Tools > Internet Options
  2. Click on the "Security" tab
  3. Click on the "Custom level…” button
  4. Scroll down to the "Scripting" section and locate the "Allow Programmatic clipboard access" sub section
  5. Click on the radio button next to "Enable" and you will no longer be prompted.

That's all there is to it.

01
Aug
2008

Magento E-Commerce

| Posted by Peter Schultheiss on August 1st, 2008 at 08:39 am

We're very excited about the relatively new, open-source e-commerce project called Magento. The project was created by Varien and is built upon the Zend Framework. Looks promising.

02
Apr
2008

SimpleViewer

| Posted by Peter Schultheiss on April 2nd, 2008 at 01:42 pm

I discovered a great flash application the other day called SimpleViewer by Air Tight Interactive. SimpleViewer is a flash-based photo gallery that features intelligent image pre-loading, simple customization and outstanding functionality (including keyboard and mousewheel support).

I really enjoy working with SimpleViewer because all image information (including captions) are provided by an XML document whose path is read in from a flash variable. In my application, I wrote a PHP script to generate the XML output from a database query, using SimpleViewer as the front end of a photo gallery.

If you haven't already heard of SimpleViewer, I highly recommend that you take a look. For more information and download instructions, please visit: http://www.airtightinteractive.com/simpleviewer/

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